{"product_id":"real-money-from-virtual-reality-entrepreneur-edition-how-to-successfully-launch-your-vr-product-in-the-location-based-entertainment-industry-9781732932500","title":"Real Money from Virtual Reality - Entrepreneur Edition: How to successfully launch your VR product in the location-based entertainment industry.","description":"\u003cp\u003e • Author(s): Bob Cooney\u003cbr\u003e • Publisher: Bob Cooney\u003cbr\u003e • Publisher Imprint: Bob Cooney\u003cbr\u003e • BISAC: Virtual \u0026amp; Augmented Reality\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVirtual Reality was supposed to be the next big consumer technology, but one thing was missing: It didn't actually solve a consumer problem. More than $10 billion invested in startups is at risk of evaporating. Companies are pivoting to location-based entertainment as a means to build awareness, revenue, and runway. Selling to entertainment operators requires a deep understanding of the market that most VR companies don't possess. Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.\u003c\/p\u003e","brand":"Bob Cooney","offers":[{"title":"Paperback","offer_id":45550180991127,"sku":"9781732932500","price":1757.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781732932500.webp?v=1767131001","url":"https:\/\/atlanticbooks.com\/products\/real-money-from-virtual-reality-entrepreneur-edition-how-to-successfully-launch-your-vr-product-in-the-location-based-entertainment-industry-9781732932500","provider":"Atlantic Books","version":"1.0","type":"link"}