{"product_id":"rebuilding-the-corporate-genome-unlocking-the-real-value-of-your-business-9780471250760","title":"Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business","description":"\u003cp\u003e • Author(s): Johan C. Aurik\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003ePraise for Rebuilding the Corporate Genome\u003cbr\u003e \u003cbr\u003e \"Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage.\"\u003cbr\u003e -Gerard Hoetmer, Senior Vice President, Unilever Bestfoods\u003cbr\u003e \u003cbr\u003e \"If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus.\"\u003cbr\u003e -Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics\u003cbr\u003e \u003cbr\u003e \"This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry.\"\u003cbr\u003e -Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, \u003cbr\u003e Center for Research in Technology \u0026amp; Innovation\u003cbr\u003e Northwestern University, Kellogg School of Management\u003cbr\u003e \u003cbr\u003e \"Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times.\"\u003cbr\u003e -Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116436611223,"sku":"9780471250760","price":2171.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471250760.webp?v=1767271683","url":"https:\/\/atlanticbooks.com\/products\/rebuilding-the-corporate-genome-unlocking-the-real-value-of-your-business-9780471250760","provider":"Atlantic Books","version":"1.0","type":"link"}