{"product_id":"recent-work-on-consumer-information-processing-9781636515984","title":"Recent Work on Consumer Information Processing","description":"\u003cp\u003e • Author(s): James R. Bettman | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRecent Work on \u003cem\u003eConsumer Information Processing\u003c\/em\u003e presents a curated collection of James R. Bettman's influential research that captures the evolution of how consumers interpret, organize, and act on information in complex decision environments. This book offers fresh perspectives on emerging patterns in information use, integrating both foundational theories and newer empirical studies.\u003c\/p\u003e\u003cp\u003eBettman addresses critical questions about attention allocation, online versus offline decision behavior, and the role of contextual cues in shaping what consumers notice and remember. With a focus on recent findings, the book illustrates how modern technologies, changing media formats, and choice architecture impact consumer information strategies.\u003c\/p\u003e\u003cp\u003eWhether you're a scholar, marketer, or behavioral analyst, this book provides invaluable insight into the latest thinking in consumer cognition. As part of the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, it showcases Bettman's ongoing contributions and how his work continues to inform contemporary debates on consumer research and decision-making in rapidly evolving marketplaces.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317383680151,"sku":"9781636515984","price":7457.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515984.webp?v=1768679080","url":"https:\/\/atlanticbooks.com\/products\/recent-work-on-consumer-information-processing-9781636515984","provider":"Atlantic Books","version":"1.0","type":"link"}