{"product_id":"redesigning-logos-9788419220783","title":"Redesigning Logos","description":"\u003cp\u003e • Author(s): Sahoqiang Wang | Alex Johns\u003cbr\u003e • Publisher: Hoaki\u003cbr\u003e • Publisher Imprint: Hoaki\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; LOGO Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.\u003c\/p\u003e","brand":"Hoaki","offers":[{"title":"Paperback","offer_id":47888291299479,"sku":"9788419220783","price":3320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788419220783.webp?v=1781164958","url":"https:\/\/atlanticbooks.com\/products\/redesigning-logos-9788419220783","provider":"Atlantic Books","version":"1.0","type":"link"}