{"product_id":"refashioning-india-gender-media-and-a-transformed-public-discourse-9789369735396","title":"Refashioning India: Gender, Media, and a Transformed Public Discourse","description":"\u003cp\u003e • Author(s): Maitrayee Chaudhuri\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e • BISAC: Anthropology - Cultural \u0026amp; Social\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eIn 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue, and ‘shopping was legitimate pleasure’. This period witnessed other significant developments: the rise of Hindutva; assertion of marginalised castes; and increasing institutionalisation of feminism. The book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good, and then aggressive nationalism. The chapters offer detailed studies of advertisements; everyday details in the English-language print media; the communicative abundance of television; the dangers of instant access and unequal ignorance; and the dynamics of a transformed public sphere. This revised edition comes with a specially written Epilogue, which chronicles recent events in Indian society, thereby updating the book.\u003c\/span\u003e\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Paperback","offer_id":47859642695831,"sku":"9789369735396","price":613.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789369735396.webp?v=1780289238","url":"https:\/\/atlanticbooks.com\/products\/refashioning-india-gender-media-and-a-transformed-public-discourse-9789369735396","provider":"Atlantic Books","version":"1.0","type":"link"}