{"product_id":"refashioning-india-gender-media-and-a-transformed-public-discourse-9789386689009","title":"Refashioning India: Gender, Media, and a Transformed Public Discourse","description":"\u003cp\u003e • Author(s): Maitrayee Chaudhuri\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue, and ‘shopping was legitimate pleasure’. \u003c\/p\u003e \u003cp\u003eThis period witnessed other significant developments: the rise of Hindutva; assertion of marginalised castes; and increasing institutionalisation of feminism. The book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good, and then aggressive nationalism.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eRefashioning India \u003c\/em\u003emaps this process through a compilation of the author’s works, written at different points in time from the early 1990s, through the next two decades up to mid-2017.\u003c\/p\u003e \u003cp\u003eThe chapters offer detailed studies of advertisements; everyday details in the English-language print media; the communicative abundance of television; the dangers of instant access and unequal ignorance; and the dynamics of a transformed public sphere. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eRefashioning India \u003c\/em\u003eprovides a chronicle of contemporary India, written by an author who is as much a participant member as an observer of everyday life in a changing India.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Hardcover","offer_id":45616492085399,"sku":"9789386689009","price":1141.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789386689009.webp?v=1769294940","url":"https:\/\/atlanticbooks.com\/products\/refashioning-india-gender-media-and-a-transformed-public-discourse-9789386689009","provider":"Atlantic Books","version":"1.0","type":"link"}