{"product_id":"reinvention-9780367367251","title":"Reinvention","description":"\u003cp\u003e • Author(s): Anthony Elliott\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOurs is the era of \"reinvention\". From psychotherapy to life coaching, from self-help manuals to cosmetic surgery and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary - especially boundaries of the self. \u003c\/p\u003e\u003cp\u003eIn this new, updated edition of this remarkable book, Anthony Elliott examines \"reinvention\" as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention - from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight-loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings and many more.\u003c\/p\u003e\u003cp\u003eThe second edition of \u003ci\u003eReinvention\u003c\/i\u003e includes a new chapter on the digital revolution and artificial intelligence, which situates reinvention within the context of technological automation. There is also a discussion of how the Covid-19 global pandemic has impacted today's cultures of reinvention. In addition, there is a new concluding chapter in which the author develops further his theoretical account of the nature of reinvention societies.\u003c\/p\u003e\u003cp\u003eThis absorbing book will continue to be the ideal introduction to reinvention for students and general readers alike. \u003ci\u003eReinvention \u003c\/i\u003eoffers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal, social and environmental consequences.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45240720490647,"sku":"9780367367251","price":13149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367367251.webp?v=1769226453","url":"https:\/\/atlanticbooks.com\/products\/reinvention-9780367367251","provider":"Atlantic Books","version":"1.0","type":"link"}