{"product_id":"relationship-marketing-9780750648394","title":"Relationship Marketing","description":"\u003cp\u003e • Author(s): Martin Christopher | Adrian Payne | David Ballantyne\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRelationship Marketing: Creating Stakeholder Value\u003c\/strong\u003e extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, \u003cstrong\u003eRelationship Marketing: Creating Stakeholder Value\u003c\/strong\u003e is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46930208325783,"sku":"9780750648394","price":4537.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780750648394.webp?v=1771605500","url":"https:\/\/atlanticbooks.com\/products\/relationship-marketing-9780750648394","provider":"Atlantic Books","version":"1.0","type":"link"}