{"product_id":"relationship-marketing-concepts-theories-and-cases-9788120348752","title":"Relationship Marketing: Concepts, Theories and Cases","description":"\u003cp\u003e • Author(s): Biswas Supriya | Biswas Supriya\u003cbr\u003e • Publisher: PHI Learning Pvt Ltd\u003cbr\u003e • Publisher Imprint: PHI Learning Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis compact and student-friendly text offers a comprehensive introduction to several topics of communication engineering, imparting a thorough grounding in the fundamental concepts of modulation \nand demodulation, radio transmitters and receivers, telephone communication systems, radar, television, network management in data communication, and some advanced communication systems such as cellular radio, satellite networking and so on. It explains the basic theory of operation and applications. The main objective is to provide the students with a clear understanding of the principles of communication engineering, aided by several diagrams and solved numerical problems. \n\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDistinguishing features :\u003c\/b\u003e\n\u003c\/p\u003e\u003cp\u003e\tA number of solved examples that illustrate the application of theory to reinforce the concepts\n\u003c\/p\u003e\u003cp\u003e\tConcepts are explained with block diagrams that highlight the most significant points for better understanding\n\u003c\/p\u003e\u003cp\u003e\tNumerous objective type questions (around 400) are provided in the Appendix\n\u003c\/p\u003e\u003cp\u003eThe book is primarily addressed to the needs of the undergraduate students of electrical and electronics, electronics and communication engineering, and telecommunication engineering.\u003c\/p\u003e","brand":"PHI Learning Pvt Ltd","offers":[{"title":"Paperback","offer_id":45313815543959,"sku":"9788120348752","price":319.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788120348752.webp?v=1769288398","url":"https:\/\/atlanticbooks.com\/products\/relationship-marketing-concepts-theories-and-cases-9788120348752","provider":"Atlantic Books","version":"1.0","type":"link"}