{"product_id":"relationship-marketing-in-franchising-and-retailing-9781032427997","title":"Relationship Marketing in Franchising and Retailing","description":"\u003cp\u003e • Author(s): Park Thaichon\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.\u003c\/p\u003e\u003cp\u003eThe topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.\u003c\/p\u003e\u003cp\u003eThis book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of \u003ci\u003eJournal of Strategic Marketing. \u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45243523989655,"sku":"9781032427997","price":3403.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032427997.webp?v=1769235038","url":"https:\/\/atlanticbooks.com\/products\/relationship-marketing-in-franchising-and-retailing-9781032427997","provider":"Atlantic Books","version":"1.0","type":"link"}