{"product_id":"relationship-marketing-management-9781861529312","title":"Relationship Marketing Management","description":"\u003cp\u003e • Author(s): Ed (Senior Lecturer Department of Marketing, Gloucestershire Business School, University of Gloucester) Little\u003cbr\u003e • Publisher: Cengage Learning EMEA\u003cbr\u003e • Publisher Imprint: Cengage Learning EMEA\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eUsing case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.\u003c\/p\u003e","brand":"Cengage Learning EMEA","offers":[{"title":"Paperback","offer_id":47892243349655,"sku":"9781861529312","price":8527.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781861529312.webp?v=1781186199","url":"https:\/\/atlanticbooks.com\/products\/relationship-marketing-management-9781861529312","provider":"Atlantic Books","version":"1.0","type":"link"}