{"product_id":"relevance-the-power-to-change-minds-and-behavior-and-stay-ahead-of-the-competition-9781937134822","title":"Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition","description":"\u003cp\u003e • Author(s): Andrea Coville\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Bibliomotion\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday, when companies and customers are faced with an infinite number of messages, the word \"relevance\" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236577501335,"sku":"9781937134822","price":2573.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781937134822.webp?v=1769213610","url":"https:\/\/atlanticbooks.com\/products\/relevance-the-power-to-change-minds-and-behavior-and-stay-ahead-of-the-competition-9781937134822","provider":"Atlantic Books","version":"1.0","type":"link"}