{"product_id":"reputation-analytics-public-opinion-for-companies-9780226029627","title":"Reputation Analytics: Public Opinion for Companies","description":"\u003cp\u003e • Author(s): Daniel Diermeier\u003cbr\u003e • Publisher: Univ. of Chicago Pr\u003cbr\u003e • Publisher Imprint: UChicagoPr\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA scientific approach to corporate reputation from the field's leading scholar.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eReputation Analytics\u003c\/i\u003e, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. \u003c\/p\u003e\u003cp\u003e A milestone work from one of social science's most eminent scholars, \u003ci\u003eReputation Analytics\u003c\/i\u003e unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries. \u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Hardcover","offer_id":45030538936471,"sku":"9780226029627","price":2758.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780226029627.webp?v=1769205838","url":"https:\/\/atlanticbooks.com\/products\/reputation-analytics-public-opinion-for-companies-9780226029627","provider":"Atlantic Books","version":"1.0","type":"link"}