{"product_id":"research-in-consumer-behavior-9780762313044","title":"Research in Consumer Behavior","description":"\u003cp\u003e • Author(s): Russell W. Belk\u003cbr\u003e • Publisher: Jai Press Inc.\u003cbr\u003e • Publisher Imprint: Jai Press Inc.\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eVolume 10 of \"Research in Consumer Behavior\" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.\u003c\/p\u003e","brand":"Jai Press Inc.","offers":[{"title":"Hardcover","offer_id":47587667476631,"sku":"9780762313044","price":13434.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780762313044.webp?v=1774967016","url":"https:\/\/atlanticbooks.com\/products\/research-in-consumer-behavior-9780762313044","provider":"Atlantic Books","version":"1.0","type":"link"}