{"product_id":"research-in-international-marketing-rle-international-business-9781138007949","title":"Research in International Marketing (Rle International Business)","description":"\u003cp\u003e • Author(s): Peter W Turnbull\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236820213911,"sku":"9781138007949","price":4068.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138007949.webp?v=1769214538","url":"https:\/\/atlanticbooks.com\/products\/research-in-international-marketing-rle-international-business-9781138007949","provider":"Atlantic Books","version":"1.0","type":"link"}