{"product_id":"research-methodology-conjoint-analysis-multidimensional-scaling-and-related-techniques-9781636514215","title":"Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques","description":"\u003cp\u003e • Author(s): Naresh K. Malhotra\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnravel the complexities of \u003cstrong\u003econjoint analysis, multidimensional scaling, and advanced research techniques\u003c\/strong\u003e with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e. This volume in the Legend in Marketing series presents Malhotra's pioneering contributions to \u003cstrong\u003equantitative research methods\u003c\/strong\u003e, offering critical insights for scholars and professionals in marketing, business analytics, and social sciences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom understanding consumer \u003cstrong\u003epreference modeling\u003c\/strong\u003e to uncovering hidden relationships in \u003cstrong\u003emultivariate data\u003c\/strong\u003e, this book provides a deep dive into statistical tools that drive \u003cstrong\u003edata-driven decision-making\u003c\/strong\u003e. Featuring expert commentaries from leading academics, this collection not only contextualizes Malhotra's research but also highlights its evolving relevance in today's digital and AI-driven landscape.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA \u003cstrong\u003emust-have\u003c\/strong\u003e for researchers, graduate students, and practitioners looking to enhance their expertise in \u003cstrong\u003eadvanced marketing analytics\u003c\/strong\u003e, this book is a cornerstone for those seeking precision in \u003cstrong\u003emarket research and predictive modeling\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eOrder your copy today!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45550875377815,"sku":"9781636514215","price":7463.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636514215.webp?v=1768585568","url":"https:\/\/atlanticbooks.com\/products\/research-methodology-conjoint-analysis-multidimensional-scaling-and-related-techniques-9781636514215","provider":"Atlantic Books","version":"1.0","type":"link"}