{"product_id":"research-methodology-research-design-and-data-analysis-9781636514239","title":"Research Methodology: Research Design and Data Analysis","description":"\u003cp\u003e • Author(s): Naresh K. Malhotra\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaster the fundamentals of research design and data analysis\u003c\/strong\u003e with Research Methodology: Research Design and Data Analysis, a key volume in the Legend in Marketing series by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e. This book delves into the \u003cstrong\u003eprinciples of designing effective research studies\u003c\/strong\u003e, ensuring accurate data collection, analysis, and interpretation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCovering critical topics such as \u003cstrong\u003esampling techniques, experimental design, survey methods, and statistical evaluation\u003c\/strong\u003e, this collection provides researchers and professionals with a structured approach to developing \u003cstrong\u003ereliable and actionable insights\u003c\/strong\u003e. Malhotra's influential work is accompanied by \u003cstrong\u003eexpert commentaries\u003c\/strong\u003e from distinguished scholars, offering fresh perspectives on the evolving landscape of \u003cstrong\u003edata-driven decision-making\u003c\/strong\u003e in marketing and business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a researcher, student, or practitioner, this book equips you with the \u003cstrong\u003eknowledge and methodologies\u003c\/strong\u003e essential for conducting high-quality research. Gain a deeper understanding of \u003cstrong\u003equantitative and qualitative analysis\u003c\/strong\u003e to drive \u003cstrong\u003estrategic business decisions\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eOrder now and refine your research expertise!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45551043313815,"sku":"9781636514239","price":7490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636514239.webp?v=1768585649","url":"https:\/\/atlanticbooks.com\/products\/research-methodology-research-design-and-data-analysis-9781636514239","provider":"Atlantic Books","version":"1.0","type":"link"}