{"product_id":"research-methods-for-business-8ed-an-indian-adaptation-a-skill-building-approach-9789354244773","title":"Research Methods for Business, 8ed, An Indian Adaptation: A Skill-Building Approach","description":"\u003cp\u003e • Author(s): Roger Bougie, Uma Sekaran, Mala Srivastava\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eResearch Methods for Business explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project. \u003c\/p\u003e\n\n\u003cp\u003e·Introduction to Research\u003c\/p\u003e\n\n\u003cp\u003e·The Scientific Approach and Alternative Approaches to Investigation\u003c\/p\u003e\n\n\u003cp\u003e·The Theory Building\u003c\/p\u003e\n\n\u003cp\u003e·Theoretical Framework and Hypothesis Development\u003c\/p\u003e\n\n\u003cp\u003e·Research Design\u003c\/p\u003e\n\n\u003cp\u003e·Data Collection: Interviews and Observations\u003c\/p\u003e\n\n\u003cp\u003e·Questionnaire Design and Implementation\u003c\/p\u003e\n\n\u003cp\u003e·Measurement\u003c\/p\u003e\n\n\u003cp\u003e·Experimental Designs\u003c\/p\u003e\n\n\u003cp\u003e·Sampling\u003c\/p\u003e\n\n\u003cp\u003e·Qualitative Data Analysis\u003c\/p\u003e\n\n\u003cp\u003e·Quantitative Data Analysis: Hypothesis Testing\u003c\/p\u003e\n\n\u003cp\u003e·Quantitative Data Analysis: Bivariate Analysis\u003c\/p\u003e\n\n\u003cp\u003e·Quantitative Data Analysis: Multivariate Analysis I\u003c\/p\u003e\n\n\u003cp\u003e·Quantitative Data Analysis: Multivariate Analysis II\u003c\/p\u003e\n\n\u003cp\u003e·The Research Report\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207162486935,"sku":"9789354244773","price":690.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789354244773.webp?v=1769209118","url":"https:\/\/atlanticbooks.com\/products\/research-methods-for-business-8ed-an-indian-adaptation-a-skill-building-approach-9789354244773","provider":"Atlantic Books","version":"1.0","type":"link"}