{"product_id":"research-sprints-a-foundational-guide-for-accurate-accelerated-user-research-that-delivers-insights-in-four-simple-steps-9781492049470","title":"Research Sprints: A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps","description":"\u003cp\u003e  • Publisher: O'Reilly Media\u003cbr\u003e • Publisher Imprint: O'Reilly Media\u003cbr\u003e • BISAC: Product\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. \u003c\/p\u003e\u003cp\u003e Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRecognize and avoid common research pitfalls \u003c\/li\u003e\n\u003cli\u003eSwitch to the insight-making mindset that underlies all successful research efforts \u003c\/li\u003e\n\u003cli\u003eFind out how to look at data, formulate the right questions, and pick the right research method \u003c\/li\u003e\n\u003cli\u003eLearn interview techniques and research skills \u003c\/li\u003e\n\u003cli\u003eAnalyze for insights collaboratively while avoiding bias \u003c\/li\u003e\n\u003cli\u003eInspire action with your insights through powerful presentations and prototypes \u003c\/li\u003e\n\u003cli\u003eLearn how to involve a wide variety of stakeholders in research, from developers to executives \u003c\/li\u003e\n\u003cli\u003eDiscover how you can make research a habit, not a one-off effort \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media","offers":[{"title":"Paperback","offer_id":45029442093207,"sku":"9781492049470","price":3610.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781492049470.webp?v=1767896394","url":"https:\/\/atlanticbooks.com\/products\/research-sprints-a-foundational-guide-for-accurate-accelerated-user-research-that-delivers-insights-in-four-simple-steps-9781492049470","provider":"Atlantic Books","version":"1.0","type":"link"}