{"product_id":"restaurant-marketing-for-owners-and-managers-9780471226277","title":"Restaurant Marketing for Owners and Managers","description":"\u003cp\u003e • Author(s): Patti J. Shock\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a concise, easy-to-use resource for applying marketing strategies    to a foodservice facility, addressing issues like: How do I market my restaurant    to prospective customers? Do loyalty programs really work in restaurants? How    does the design of my restaurant and menu affect the perception of my operation?    This text provides the restaurant\/foodservice manager with specific tools tying    marketing theory to practice. It also includes checklists and examples that    can be applied to the day-to-day operation of their business. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201498538135,"sku":"9780471226277","price":2785.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471226277.webp?v=1769207848","url":"https:\/\/atlanticbooks.com\/products\/restaurant-marketing-for-owners-and-managers-9780471226277","provider":"Atlantic Books","version":"1.0","type":"link"}