{"product_id":"retail-marketing-and-branding-a-definitive-guide-to-maximizing-roi-9781118489529","title":"Retail Marketing and Branding: A Definitive Guide to Maximizing ROI","description":"\u003cp\u003e • Author(s): Jesko Perrey\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRetail Marketing and Branding, 2nd Edition\u003c\/i\u003e looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.\u003c\/p\u003e \u003cp\u003eThe second edition of \u003ci\u003eRetail Marketing and Branding\u003c\/i\u003e includes the following updates:\u003c\/p\u003e \u003cp\u003e* New and updated case examples\u003c\/p\u003e \u003cp\u003e* Updated figures and examples throughout\u003c\/p\u003e \u003cp\u003e* New interviewers with recent experiences\u003c\/p\u003e \u003cp\u003e* Additional chapters\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201430741143,"sku":"9781118489529","price":6039.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118489529.webp?v=1767307339","url":"https:\/\/atlanticbooks.com\/products\/retail-marketing-and-branding-a-definitive-guide-to-maximizing-roi-9781118489529","provider":"Atlantic Books","version":"1.0","type":"link"}