{"product_id":"retailing-market-and-firm-level-9781636513065","title":"Retailing: Market and Firm Level","description":"\u003cp\u003e • Author(s): V. Kumar\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRetailing: Market and Firm Level \u003c\/strong\u003eby \u003cstrong\u003eV. Kumar\u003c\/strong\u003e delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eV. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today's fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. \u003cstrong\u003eRetailing: Market and Firm Level\u003c\/strong\u003e is a must-read for anyone looking to stay ahead in the competitive retail environment.\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Hardcover","offer_id":45549204766871,"sku":"9781636513065","price":9140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513065.webp?v=1768584793","url":"https:\/\/atlanticbooks.com\/products\/retailing-market-and-firm-level-9781636513065","provider":"Atlantic Books","version":"1.0","type":"link"}