{"product_id":"rethinking-creativity-9781108742900","title":"Rethinking Creativity","description":"\u003cp\u003e • Author(s): Robert W. Weisberg\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Cognitive Psychology \u0026amp; Cognition\u003c\/p\u003e\u003cp\u003eThis book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46454097739927,"sku":"9781108742900","price":5176.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781108742900.webp?v=1769147441","url":"https:\/\/atlanticbooks.com\/products\/rethinking-creativity-9781108742900","provider":"Atlantic Books","version":"1.0","type":"link"}