{"product_id":"rethinking-horror-in-the-new-economies-of-television-9783030975913","title":"Rethinking Horror in the New Economies of Television","description":"\u003cp\u003e • Author(s): Stella Marie Gaynor\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Film - Genres - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\"Rethinking Horror in the New Economies of Television brilliantly skewers horror's changing televisual roles, analysing the genre's recent explosion in popularity. Exploring how a horror cycle has become ubiquitous and valuable across the US TV industry of the twenty-first century, Stella Marie Gaynor smartly complicates our understandings of both television and horror. This razor-sharp study will appeal to a wide range of fans and academics--in short, immediate reader attention is advised.\" --\u003cb\u003eProfessor Matt Hills\u003c\/b\u003e, author of \u003ci\u003eFan Cultures\u003c\/i\u003e and \u003ci\u003eThe Pleasures of Horror.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book explores the cycle of horror on US television in the decade following the launch of \u003ci\u003eThe Walking Dead\u003c\/i\u003e, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including \u003ci\u003eAmerican Horror Story\u003c\/i\u003e, \u003ci\u003eThe Haunting of Hill House\u003c\/i\u003e, \u003ci\u003eCreepshow\u003c\/i\u003e, \u003ci\u003eAsh vs Evil Dead\u003c\/i\u003e, and \u003ci\u003eHannibal\u003c\/i\u003e; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eDr Stella Marie Gaynor\u003c\/b\u003e is Associate Lecturer at the University of Salford, UK, where she teaches horror media, television, radio, and media studies. Recent publications explore her favorite horror content, covering zombies, vampires, serial killers, true crime, and grim history. She is a founding member of BAFTSS Horror Studies SIG. \u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45273655378071,"sku":"9783030975913","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030975913.webp?v=1769237157","url":"https:\/\/atlanticbooks.com\/products\/rethinking-horror-in-the-new-economies-of-television-9783030975913","provider":"Atlantic Books","version":"1.0","type":"link"}