{"product_id":"rokda-9788184005899","title":"Rokda","description":"\u003cp\u003e • Author(s): Nikhil Inamdar\u003cbr\u003e • Publisher: PRH INDIA LOCAL PRINT\u003cbr\u003e • Publisher Imprint: Penguin Portfolio\u003cbr\u003e • BISAC: Business\u003c\/p\u003e\u003cp\u003eBaniya—a derivative of the Sanskrit word Vanij, is a term synonymous with India’strader class. Over the decades, these capitalists spread their footprint across vastsectors of the economy from steel and mining to telecom and retail. And now evene-tail.Nikhil Inamdar’s Rokda features the stories of a few pioneering men from thismercantile community—Radheshyam Agarwal and Radheshyam Goenka,founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal;Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematicstutor whose genius spawned a massive coaching industry in Kota—amongstothers.Through the triumphs and tribulations of these men in the epoch marking India’sentire post independence struggle with entrepreneurship—from the License Raj tothe opening up of the floodgates in 1991, and the dawn of the digital era—Rokdaseeks to uncover the indomitable spirit of the Baniya. About the AuthorNikhil Inamdar is a business journalist settled in Mumbai. He has been a journalistfor over 7 years and has been employed by prestigious news organisations likeTimes Now, NDTV and Bloomberg TV India, where he has been a news anchorand reported on sectors like realty and infrastructure. He currently is a SpecialCorrespondent with the Business Standard.He has a degree in broadcast journalism and documentary film making from theUniversity of Westminster, UK.\u003c\/p\u003e","brand":"PRH INDIA LOCAL PRINT","offers":[{"title":"Paperback","offer_id":46296403902615,"sku":"9788184005899","price":228.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788184005899.webp?v=1769304636","url":"https:\/\/atlanticbooks.com\/products\/rokda-9788184005899","provider":"Atlantic Books","version":"1.0","type":"link"}