{"product_id":"role-of-emotions-in-preventative-health-communication-9780739191477","title":"Role of Emotions in Preventative Health Communication","description":"\u003cp\u003e • Author(s): Jessica Gall Myrick\u003cbr\u003e • Publisher: Lexington Books\u003cbr\u003e • Publisher Imprint: Lexington Books\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThe Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions--fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation--and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46505598550167,"sku":"9780739191477","price":13980.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780739191477.webp?v=1769194199","url":"https:\/\/atlanticbooks.com\/products\/role-of-emotions-in-preventative-health-communication-9780739191477","provider":"Atlantic Books","version":"1.0","type":"link"}