{"product_id":"routledge-international-handbook-of-consumer-psychology-9781138846494","title":"Routledge International Handbook of Consumer Psychology","description":"\u003cp\u003e • Author(s): Cathrine V. Jansson-Boyd\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.\u003c\/p\u003e\u003cp\u003eThe book is divided into seven sections, offering a truly comprehensive reference work that covers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe historical foundations of the discipline and the rise of globalization\u003c\/li\u003e \u003cli\u003eThe role of cognition and multisensory perception in consumers' judgements\u003c\/li\u003e \u003cli\u003eThe social self, identity and well-being, including their relation to advertising\u003c\/li\u003e \u003cli\u003eSocial and cultural influences on consumption, including politics and religion\u003c\/li\u003e \u003cli\u003eDecision making, attitudes and behaviorally based research\u003c\/li\u003e \u003cli\u003eSustainable consumption and the role of branding\u003c\/li\u003e \u003cli\u003eThe particularities of online settings in framing and affecting behavior\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe \u003ci\u003eRoutledge International Handbook of Consumer Psychology\u003c\/i\u003e will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45237877375127,"sku":"9781138846494","price":21997.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138846494.webp?v=1769217893","url":"https:\/\/atlanticbooks.com\/products\/routledge-international-handbook-of-consumer-psychology-9781138846494","provider":"Atlantic Books","version":"1.0","type":"link"}