{"product_id":"rumor-in-the-marketplace-the-social-psychology-of-commercial-hearsay-9780865691179","title":"Rumor in the Marketplace: The Social Psychology of Commercial Hearsay","description":"\u003cp\u003e • Author(s): Frederick W. Koenig\u003cbr\u003e • Publisher: Auburn House Pub. Co.\u003cbr\u003e • Publisher Imprint: Auburn House Pub. Co.\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.","brand":"Auburn House Pub. Co.","offers":[{"title":"Hardcover","offer_id":45086146691223,"sku":"9780865691179","price":7643.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780865691179.webp?v=1767265781","url":"https:\/\/atlanticbooks.com\/products\/rumor-in-the-marketplace-the-social-psychology-of-commercial-hearsay-9780865691179","provider":"Atlantic Books","version":"1.0","type":"link"}