{"product_id":"running-how-to-design-and-execute-a-winning-political-campaign-9781440421914","title":"Running: How To Design And Execute A Winning Political Campaign","description":"\u003cp\u003e • Author(s): Peter J. Fusco\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign. Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way. There is no other book on the market today that so completely treats the subject. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45504651395223,"sku":"9781440421914","price":2380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781440421914.webp?v=1767455623","url":"https:\/\/atlanticbooks.com\/products\/running-how-to-design-and-execute-a-winning-political-campaign-9781440421914","provider":"Atlantic Books","version":"1.0","type":"link"}