{"product_id":"sales-promotion-9781844801619","title":"Sales Promotion","description":"\u003cp\u003e • Author(s): Tony (University of Greenwich) Yeshin\u003cbr\u003e • Publisher: Cengage Learning EMEA\u003cbr\u003e • Publisher Imprint: Cengage Learning EMEA\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eSales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.\u003c\/p\u003e","brand":"Cengage Learning EMEA","offers":[{"title":"Paperback","offer_id":47892050772119,"sku":"9781844801619","price":9810.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781844801619.webp?v=1781185582","url":"https:\/\/atlanticbooks.com\/products\/sales-promotion-9781844801619","provider":"Atlantic Books","version":"1.0","type":"link"}