{"product_id":"sans-in-use-creative-typefaces-and-their-applications-9789887684428","title":"Sans in Use: Creative Typefaces and Their Applications","description":"\u003cp\u003e  • Publisher: Victionary\u003cbr\u003e • Publisher Imprint: Victionary\u003cbr\u003e • BISAC: Graphic Arts - Typography\u003c\/p\u003e\u003cp\u003eIn the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in a way to avoid unwanted graphic tension or clashing fonts, and ensure maximum legibility of the text in the design. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom font weights to classifications, each typeface has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, \u003ci\u003eSans in Use \/ Serif in Use\u003c\/i\u003e collects the best combinations of both categories and serves as a reference point for inspiration-seeking designers and typographers alike. Through examples and interviews with internationally renowned type foundries, typography designers and type experts, the future of typeface creation is laid bare.","brand":"Victionary","offers":[{"title":"Hardcover","offer_id":45162340581527,"sku":"9789887684428","price":4359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789887684428.webp?v=1769207280","url":"https:\/\/atlanticbooks.com\/products\/sans-in-use-creative-typefaces-and-their-applications-9789887684428","provider":"Atlantic Books","version":"1.0","type":"link"}