{"product_id":"scenarios-in-marketing-from-vision-to-decision-9780470032725","title":"Scenarios in Marketing: From Vision to Decision","description":"\u003cp\u003e • Author(s): Gill Ringland\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo create \u003ci\u003eScenarios in Marketing\u003c\/i\u003e, Gill Ringland and Laurie Young have called on the expertise of highly-respected contributors, and the lessons of leading-edge case studies: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe contributors\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLloyd Burdett, Associate Director, The Henley Centre Ltd.\u003c\/li\u003e \u003cli\u003eAndrew Curry, Director, The Henley Centre Ltd.\u003c\/li\u003e \u003cli\u003ePaul Fifield, Director, The Paul Fifield Organisation Ltd.\u003c\/li\u003e \u003cli\u003eDavid Haigh, Chief Executive, Brand Finance Plc.\u003c\/li\u003e \u003cli\u003eCrawford Hollingworth, Founder and CEO, HeadlightVision Ltd.\u003c\/li\u003e \u003cli\u003eDon E. Schultz, President, Agora Inc.\u003c\/li\u003e \u003cli\u003eMerlin Stone, Director, WCL\u003c\/li\u003e \u003cli\u003eTim Westall, Founding Partner, April Strategy Ltd.\u003c\/li\u003e \u003cli\u003eNeil Woodcock, Director, WCL\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe case studies\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExploring assumptions at D2D\u003c\/li\u003e \u003cli\u003eDeveloping new business streams at Electrolux\u003c\/li\u003e \u003cli\u003eScenarios in arts marketing\u003c\/li\u003e \u003cli\u003eMarketing strategy at Pfizer\u003c\/li\u003e \u003cli\u003eUsing real environments to model the future\u003c\/li\u003e \u003cli\u003eHathaway shirts\u003c\/li\u003e \u003cli\u003eStrategies for mobile commerce\u003c\/li\u003e \u003cli\u003eTelephone directories\u003c\/li\u003e \u003cli\u003eIT 'Hardware'\u003c\/li\u003e \u003cli\u003eGlobal personal product range extension\u003c\/li\u003e \u003cli\u003eEuropean frozen food innovation\u003c\/li\u003e \u003cli\u003eTesco\u003c\/li\u003e \u003cli\u003eNestlé Rowntree\u003c\/li\u003e \u003cli\u003eCourvoisier\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158655099031,"sku":"9780470032725","price":2957.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470032725.webp?v=1767303168","url":"https:\/\/atlanticbooks.com\/products\/scenarios-in-marketing-from-vision-to-decision-9780470032725","provider":"Atlantic Books","version":"1.0","type":"link"}