{"product_id":"search-analytics-for-your-site-conversations-with-your-customers-9781933820200","title":"Search Analytics for Your Site: Conversations with Your Customers","description":"\u003cp\u003e • Author(s): Louis Rosenfeld\u003cbr\u003e • Publisher: Rosenfeld Media\u003cbr\u003e • Publisher Imprint: Rosenfeld Media\u003cbr\u003e • BISAC: Web - Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Paperback","offer_id":47579263664279,"sku":"9781933820200","price":5663.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781933820200.webp?v=1774908659","url":"https:\/\/atlanticbooks.com\/products\/search-analytics-for-your-site-conversations-with-your-customers-9781933820200","provider":"Atlantic Books","version":"1.0","type":"link"}