{"product_id":"seizing-the-strategic-communication-initiative-9781288318247","title":"Seizing the Strategic Communication Initiative","description":"\u003cp\u003e • Author(s): Keith A. Kramer\u003cbr\u003e • Publisher: Biblioscholar\u003cbr\u003e • Publisher Imprint: Biblioscholar\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThe United States military has conducted counterinsurgency campaigns against violent Islamic extremists for the last eight years and will continue to do so for the foreseeable future. However, communication-minded, technology-savvy, insurgencies have generally outperformed the military in strategic communication. The U.S. military generally conducts strategic communication in counterinsurgency operations from a culture of reticence that ensures that communication and information operations are ineffective and reactive in nature. Counterinsurgent forces should adopt a culture of engagement in order to seize the strategic communication initiative from the insurgent and increase operational effectiveness. Colombia provides a clear example of a counterinsurgent that has seized the strategic communication initiative from the FARC by successfully adopting a culture of engagement that is proactive, leader-driven, innovative, adaptive, and sustainable. Despite making significant progress in recent years in adapting to the operational environment and moving towards a culture of engagement, these changes are not yet holistic and have not allowed the military to seize the initiative in strategic communication.\u003c\/p\u003e","brand":"Biblioscholar","offers":[{"title":"Paperback","offer_id":47573092466839,"sku":"9781288318247","price":5094.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781288318247.webp?v=1774891929","url":"https:\/\/atlanticbooks.com\/products\/seizing-the-strategic-communication-initiative-9781288318247","provider":"Atlantic Books","version":"1.0","type":"link"}