{"product_id":"sell-smarter-not-harder-winning-big-in-sales-marketing-9781466213661","title":"Sell Smarter; Not Harder: Winning Big in Sales \u0026 Marketing","description":"\u003cp\u003e • Author(s): Neil J. Mahoney\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book identifies the Sales \u0026amp; Marketing processes that are least well-understood and most-frequently misused today, and explains how best to perform them. Real-world case histories based on the author's personal experience or first-hand knowledge make the recommendations more meaningful and easily understood.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45495165223063,"sku":"9781466213661","price":2138.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781466213661.webp?v=1767445802","url":"https:\/\/atlanticbooks.com\/products\/sell-smarter-not-harder-winning-big-in-sales-marketing-9781466213661","provider":"Atlantic Books","version":"1.0","type":"link"}