{"product_id":"sell-what-you-sow-the-growers-guide-to-successful-produce-marketing-9780963281401","title":"Sell What You Sow!: The Grower's Guide to Successful Produce Marketing","description":"\u003cp\u003e • Author(s): Eric Gibson\u003cbr\u003e • Publisher: New World Publishing\u003cbr\u003e • Publisher Imprint: New World Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThe definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.\u003cbr\u003e\u003c\/p\u003e","brand":"New World Publishing","offers":[{"title":"Paperback","offer_id":45086257545367,"sku":"9780963281401","price":1330.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780963281401.webp?v=1767638919","url":"https:\/\/atlanticbooks.com\/products\/sell-what-you-sow-the-growers-guide-to-successful-produce-marketing-9780963281401","provider":"Atlantic Books","version":"1.0","type":"link"}