{"product_id":"sellchology-the-key-to-human-drive-and-decision-9789655978957","title":"Sellchology: The Key to Human Drive and Decision","description":"\u003cp\u003e • Author(s): Ariel Feder\u003cbr\u003e • Publisher: A.K.F. Publishing Company\u003cbr\u003e • Publisher Imprint: A.K.F. Publishing Company\u003cbr\u003e • BISAC: Negotiating\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCRMs do not close million-dollar deals. People do.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel-it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive. \u003cp\u003e\u003c\/p\u003eTraditional sales training focuses on mechanics: processes, org charts, and sales funnels. These are necessary tools, but they won't close a complex, seven-figure deal. By contrast, academic psychology sounds brilliant in theory but proves useless in the field. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSellchology\u003c\/i\u003e is the bridge between psychological theory and sales execution. It translates the profound insights of Viktor Frankl, Abraham Maslow, and Daniel Kahneman into a field-tested playbook for the modern sales professional. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you will learn how to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eIgnite Inspiration \u003c\/b\u003eusing Viktor Frankl's existential psychology to turn customer purpose into a strategic partnership.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eApply Maslow's Framework \u003c\/b\u003eto decode hidden customer fears and translate them into winning value propositions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCommand the Decision \u003c\/b\u003eusing 25 cognitive shortcuts to override hesitation and close the deal.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTrain Your Sales Force \u003c\/b\u003eto execute these psychological models during high-pressure sales cycles.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A.K.F. Publishing Company","offers":[{"title":"Paperback","offer_id":47883001659543,"sku":"9789655978957","price":1258.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789655978957.webp?v=1781098709","url":"https:\/\/atlanticbooks.com\/products\/sellchology-the-key-to-human-drive-and-decision-9789655978957","provider":"Atlantic Books","version":"1.0","type":"link"}