{"product_id":"selling-big-growing-your-business-within-large-companies-9780313380006","title":"Selling Big: Growing Your Business Within Large Companies","description":"\u003cp\u003e • Author(s): Michael Raquet\u003cbr\u003e • Publisher: Praeger Publishers\u003cbr\u003e • Publisher Imprint: Praeger Publishers\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShowcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, \u003ci\u003eSelling Big: Growing Your Business within Large Companies\u003c\/i\u003e details just such an approach to creating and growing business within large companies. The Client Alignment(R) process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit. \u003cp\u003e\u003c\/p\u003eThe process is organized around the four stages of business development--lead generation, prospect generation, client generation, and loyal client generation--describing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here.","brand":"Praeger Publishers","offers":[{"title":"Hardcover","offer_id":45086256824471,"sku":"9780313380006","price":7647.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780313380006.webp?v=1767265872","url":"https:\/\/atlanticbooks.com\/products\/selling-big-growing-your-business-within-large-companies-9780313380006","provider":"Atlantic Books","version":"1.0","type":"link"}