{"product_id":"selling-to-the-government-what-it-takes-to-compete-and-win-in-the-worlds-largest-market-9780470881330","title":"Selling to the Government: What It Takes to Compete and Win in the World's Largest Market","description":"\u003cp\u003e • Author(s): Mark Amtower\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUnited States government business--from federal and state to local institutions--is the largest market in the world. Regardless of economic trend or national and international conditions, it's a market everyone wants to get into. But in the convoluted and complex U.S. government market, it can be tough to get an \"in\"--and there are few shortcuts a business can take. \u003c\/p\u003e\u003cp\u003eOver the past twenty-seven years, Mark Amtower has advised hundreds of companies, from Apple, Dell, and Northrop Grumman to smaller firms of every genre, on all aspects of marketing and selling to the government. Now \u003ci\u003eSelling to the Government\u003c\/i\u003e presents a big-picture view that outlines the many avenues businesses can take to reach out and sell to this elusive market. \u003c\/p\u003e\u003cp\u003eAmtower shows you how to find information on the niches in U.S. government business that are ready for your product or service, while helping you analyze and use the marketing, advertising, and public relations tools you already have. Then he connects you with the right resources to further develop your knowledge in this market, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFree and low-cost research venues that help you determine the right path for your company\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eTrade publications that give you the latest developments for your niche\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGovernment associations and Web sites that give you further information, connections, and insight into at-the-minute developments\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eOnline tools to determine the right schedule to follow in submitting your company for a bid\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSelling to the Government\u003c\/i\u003e offers the lowdown on the basics every company must master to tap into government markets. With fascinating stories of companies who have successfully developed their marketing strategies, incisive statistics, and helpful advice, this is the essential primer you need to break into and maintain your customer base in this profitable area. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARK AMTOWER\u003c\/b\u003e is the founder and owner of Amtower \u0026amp; Company, one of the most established advisory firms in the B2G space. He is a frequent contributor to national business publications, having written over one hundred articles for \u003ci\u003eBtoB, Catalog Age, Catalog Success, DMA Bottom Line, Direct Marketing News, Entrepreneur, Federal Computer Week\u003c\/i\u003e, and numerous others, as well as having a monthly column at WashingtonTechnology.com, the online component of the most influential magazine for federal contractors. He has also been profiled in \u003ci\u003eFederal Computer Week\u003c\/i\u003e and \u003ci\u003eEntrepreneur\u003c\/i\u003e magazines. He was named to the Top 100 BtoB Marketers list by \u003ci\u003eBtoB\u003c\/i\u003e magazine in 2008.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158691143831,"sku":"9780470881330","price":1834.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470881330.webp?v=1769207210","url":"https:\/\/atlanticbooks.com\/products\/selling-to-the-government-what-it-takes-to-compete-and-win-in-the-worlds-largest-market-9780470881330","provider":"Atlantic Books","version":"1.0","type":"link"}