{"product_id":"selling-to-the-top-david-peoples-executive-selling-skills-9780471581055","title":"Selling to the Top: David Peoples' Executive Selling Skills","description":"\u003cp\u003e • Author(s): David a. Peoples\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eDavid Peoples reveals how you can reach the decision makers at the top and clinch the sale. It's tougher than ever to win over today's customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. He gives you proven strategies for getting your foot in the top executive's door, building a relationship, and making the sale. In Selling to the Top, he tells you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to quickly identify the decision makers\u003c\/li\u003e \u003cli\u003eHow to figure out who is the Dominant Influencer (DI)\u003c\/li\u003e \u003cli\u003eHow to meet Mr.\/Ms. Big (it's much easier than you think)\u003c\/li\u003e \u003cli\u003eHow to size up Mr.\/Ms. Big before you've met\u003c\/li\u003e \u003cli\u003eHow to develop a detailed plan for calling on executives and how to talk their language by knowing their goals\u003c\/li\u003e \u003cli\u003eEverything you'll need to know about the art of persuasion, including how to win, three things that are necessary to persuade another person, how to build trust, and the five most powerful buying motives\u003c\/li\u003e \u003cli\u003eHow to differentiate yourself from your competitor\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45116681519255,"sku":"9780471581055","price":3461.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471581055.webp?v=1767271971","url":"https:\/\/atlanticbooks.com\/products\/selling-to-the-top-david-peoples-executive-selling-skills-9780471581055","provider":"Atlantic Books","version":"1.0","type":"link"}