{"product_id":"selling-with-noble-purpose-2e-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","title":"Selling with Noble Purpose, 2e: How to Drive Revenue and Do Work That Makes You Proud","description":"\u003cp\u003e  • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud,\u003c\/i\u003e 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, \u003ci\u003eSelling With Noble Purpose\u003c\/i\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e \u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:\u003c\/p\u003e  *How firms overcome ferocious competition and how you can do the same *Why sales organizations with a clear NSP outperform traditional sales teams *How to avoid the trap of behaving like a transactional salesperson *Why well-intended leaders often unknowingly erode purpose and differentiation *How to use your NSP to increase customer engagement *Why an NSP gives you clarity during times of uncertainty  \u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e offers and exciting and sustainable alternative.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201431167127,"sku":"9781119700883","price":1833.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119700883.webp?v=1769207810","url":"https:\/\/atlanticbooks.com\/products\/selling-with-noble-purpose-2e-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","provider":"Atlantic Books","version":"1.0","type":"link"}