{"product_id":"semantic-leaps-frame-shifting-and-conceptual-blending-in-meaning-construction-9780521027830","title":"Semantic Leaps: Frame-Shifting and Conceptual Blending in Meaning Construction","description":"\u003cp\u003e • Author(s): Seana Coulson\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Linguistics - Semantics\u003c\/p\u003e\u003cp\u003eSemantic Leaps explores how people combine knowledge from different domains in order to understand and express new ideas. Concentrating on dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending. By addressing linguistic phenomena often ignored in traditional meaning research, Coulson explains how processes of cross-domain mapping, frame-shifting, and conceptual blending enhance the explanatory adequacy of traditional frame-based systems for natural language processing. The focus is on how the constructive processes speakers use to assemble, link, and adapt simple cognitive models underlie a broad range of productive language behavior.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Paperback","offer_id":46891505582231,"sku":"9780521027830","price":5392.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780521027830.webp?v=1770274398","url":"https:\/\/atlanticbooks.com\/products\/semantic-leaps-frame-shifting-and-conceptual-blending-in-meaning-construction-9780521027830","provider":"Atlantic Books","version":"1.0","type":"link"}