{"product_id":"semiotics-the-basics-9781041016106","title":"Semiotics: The Basics","description":"\u003cp\u003e • Author(s): Daniel Chandler\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.\u003c\/p\u003e\u003cp\u003eDemystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? \u003ci\u003eSemiotics: The Basics\u003c\/i\u003e focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between 'natural' and conventional signs. There is also a greater emphasis on 'the social life of signs'.\u003c\/p\u003e\u003cp\u003eWith an extensive index, a comprehensive glossary, suggestions for review and for further reading, and a list of online resources, this must-have guide is both the ideal introductory text and an essential reference for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46931119866007,"sku":"9781041016106","price":11730.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041016106.webp?v=1771611255","url":"https:\/\/atlanticbooks.com\/products\/semiotics-the-basics-9781041016106","provider":"Atlantic Books","version":"1.0","type":"link"}