{"product_id":"sensory-marketing-9781349366491","title":"Sensory Marketing","description":"\u003cp\u003e • Author(s): B. Hultén\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45280872661143,"sku":"9781349366491","price":3452.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349366491.webp?v=1769297560","url":"https:\/\/atlanticbooks.com\/products\/sensory-marketing-9781349366491","provider":"Atlantic Books","version":"1.0","type":"link"}