{"product_id":"seoul-secrets-the-hidden-circuits-of-the-korean-capital-the-definitive-insiders-guide-to-offbeat-itineraries-9798259361836","title":"Seoul Secrets: The Hidden Circuits of the Korean Capital: The Definitive Insider's Guide to Offbeat Itineraries","description":"\u003cp\u003e • Author(s): Jade-Marie Lancaster\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Asia - Far East\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop being a tourist. Start being an insider.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSeoul is a city of layers. Beyond the neon lights of Gangnam and the crowded palaces lies a creative, fast-paced, and deeply traditional soul that most travelers never see.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSeoul Secrets\u003c\/b\u003e is the definitive reference for the modern traveler. \u003cb\u003eWith over 340 pages and 30 deep-dive chapters, this is more than a guide-it is a cultural encyclopedia designed to be your permanent companion in the Korean capital!\u003c\/b\u003e\u003cbr\u003eIn this book, Jade-Marie Lancaster takes you through t\u003cb\u003ehe hidden circuits\u003c\/b\u003e of the city to experience Seoul as the locals do.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy this guide is different: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003e\u003cb\u003eTotal Immersion (30 Chapters): \u003c\/b\u003e From the industrial-cool of Seongsu-dong to the secret makgeolli bars of Ikseon-dong, no stone is left unturned.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe \"Insider\" Logistics: \u003c\/b\u003e Master \u003cb\u003eNaver Maps\u003c\/b\u003e, Kakao T, and the T-Money ecosystem. \u003cb\u003eNavigate the city like a pro \u003c\/b\u003ewith dedicated sections on \u003cb\u003eavoiding tourist traps\u003c\/b\u003e and managing your budget.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eSocial \u0026amp; Cultural Intelligence: \u003c\/b\u003e Go beyond the surface. Understand \u003cb\u003eNunchi\u003c\/b\u003e (the social sixth sense), \u003cb\u003eJeong\u003c\/b\u003e, and the complex \u003cb\u003eConfucian infrastructure\u003c\/b\u003e that dictates daily life.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eGastronomic Authority: \u003c\/b\u003e A massive focus on food, from \u003cb\u003etemple food philosophy\u003c\/b\u003e and fermentation (Doenjang, Makgeolli) to the most authentic \u003cb\u003eBarbecue protocols\u003c\/b\u003e and \u003cb\u003e3 AM night markets\u003c\/b\u003e.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eOptimized Itineraries: \u003c\/b\u003e Whether you have 1, 3, or 5 days, use our \u003cb\u003ethematic circuits\u003c\/b\u003e (Architecture, K-Culture, or Deep Tradition) to make every hour count.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePhotography \u0026amp; Design: \u003c\/b\u003e Locate the most stunning architectural spots and \"hidden\" zones like the Mullae Art Village or the Seongbuk-dong circuit.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eFrom the \"Bbali-Bbali\" philosophy to the \"Han\" of the Korean soul, \u003c\/b\u003e this book provides the unique experiences and cultural keys needed to navigate Seoul with confidence, curiosity, and respect.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhether you are a first-time visitor, a K-Culture fan, or a long-term expat, experience the true Seoul. The one they don't show you in the guidebooks!\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47883120410775,"sku":"9798259361836","price":1821.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798259361836.webp?v=1781099620","url":"https:\/\/atlanticbooks.com\/products\/seoul-secrets-the-hidden-circuits-of-the-korean-capital-the-definitive-insiders-guide-to-offbeat-itineraries-9798259361836","provider":"Atlantic Books","version":"1.0","type":"link"}