{"product_id":"service-is-front-stage-positioning-services-for-value-advantage-9780230006607","title":"Service Is Front Stage: Positioning Services for Value Advantage","description":"\u003cp\u003e • Author(s): J. Teboul\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45281968029847,"sku":"9780230006607","price":3639.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230006607.webp?v=1769300747","url":"https:\/\/atlanticbooks.com\/products\/service-is-front-stage-positioning-services-for-value-advantage-9780230006607","provider":"Atlantic Books","version":"1.0","type":"link"}