{"product_id":"service-management-theory-and-practice-9783030520595","title":"Service Management: Theory and Practice","description":"\u003cp\u003e • Author(s): John R. Bryson\u003cbr\u003e • Publisher: Springer Verlag\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Industries - Service\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.\u003c\/p\u003e The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to manage service businesses, with coverage of both small firms and large transnationals\u003c\/li\u003e\n\u003cli\u003eservice business models, operations and productivity\u003c\/li\u003e\n\u003cli\u003emanaging service employees\u003c\/li\u003e\n\u003cli\u003ehow service firms engage in product and process innovation\u003c\/li\u003e\n\u003cli\u003emarketing, customers and service experiences\u003c\/li\u003e\n\u003cli\u003einternationalization of service businesses\u003c\/li\u003e\n\u003cli\u003ethe ongoing servitization of manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":45033399877783,"sku":"9783030520595","price":8129.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030520595.webp?v=1767897027","url":"https:\/\/atlanticbooks.com\/products\/service-management-theory-and-practice-9783030520595","provider":"Atlantic Books","version":"1.0","type":"link"}