{"product_id":"service-orient-or-be-doomed-how-service-orientation-will-change-your-business-9780471768586","title":"Service Orient or Be Doomed!: How Service Orientation Will Change Your Business","description":"\u003cp\u003e • Author(s): Jason Bloomberg\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSERVICE ORIENT OR BE DOOMED!\u003cbr\u003e HOW SERVICE ORIENTATION WILL CHANGE YOUR BUSINESS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The real value of this book is that it makes SOA and Web services, which are critical and business- transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management.\" \u003cbr\u003e\u003cb\u003e--Paul Lipton, Senior Architect, Unicenter Web Services and Application Management\u003cbr\u003eComputer Associates\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"This is by far the finest publication on SOA of our time. From cover to back, \u003ci\u003eService Orient or Be Doomed!\u003c\/i\u003e strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand.\" \u003cbr\u003e\u003cb\u003e--Duane A. Nickull\u003cbr\u003e Senior Standards Strategist, Adobe Systems, Inc.\u003cbr\u003e Chair, OASIS SOA Reference Model Technical Committee\u003cbr\u003e Vice chair, United Nations CEFACT (UN\/CEFACT)\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"If you're looking for a guide that's based on reality, this is it. These guys know how you can service- orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone.\" \u003cbr\u003e\u003cb\u003e--Dave Linthicum, CEO, BRIDGEWERX\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical to business. Rather than provide a nerdy death via buzzword book, Jason and Ron take a humorous, clever, and insightful romp through this new technology and how it impacts business in general.\" \u003cbr\u003e\u003cb\u003e--Brad Feld, Mobius Venture Capital\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAuthors Jason Bloomberg and Ronald Schmelzer--senior analysts for highly respected IT advisory and analysis firm ZapThink--say it all in the title of their new book, \u003ci\u003eService Orient or Be Doomed!: How Service Orientation Will Change Your Business\u003c\/i\u003e. That is, if you fail to service orient your company, you will fail in competing with the organizations that do. \u003c\/p\u003e\u003cp\u003eThis provocative new book takes service orientation out of its more familiar technological surroundings within \u003ci\u003eservice-oriented architecture\u003c\/i\u003e and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes. \u003c\/p\u003e\u003cp\u003eInformal, challenging, and intelligent in style, \u003ci\u003eService Orient or Be Doomed!: How Service Orientation Will Change Your Business\u003c\/i\u003e shows you how you can best use technology resources to meet your company's business goals and empower your company to go from \"stuck\" to \"competitive.\"\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116691251351,"sku":"9780471768586","price":3164.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471768586.webp?v=1767271986","url":"https:\/\/atlanticbooks.com\/products\/service-orient-or-be-doomed-how-service-orientation-will-change-your-business-9780471768586","provider":"Atlantic Books","version":"1.0","type":"link"}