{"product_id":"services-marketing-9780199456161","title":"Services Marketing","description":"\u003cp\u003e • Author(s): Vinnie Jauhari \u0026amp; Kirti Dutta\u003cbr\u003e • Publisher: Oxford UP\u003cbr\u003e • Publisher Imprint: Oxford UP\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThe second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Paperback","offer_id":45096635400343,"sku":"9780199456161","price":680.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199456161.webp?v=1769206122","url":"https:\/\/atlanticbooks.com\/products\/services-marketing-9780199456161","provider":"Atlantic Books","version":"1.0","type":"link"}