{"product_id":"services-marketing-and-management-9788121921619","title":"Services Marketing and Management","description":"\u003cp\u003e • Author(s): B Balaji\u003cbr\u003e • Publisher: S Chand Publishing\u003cbr\u003e • Publisher Imprint: S Chand Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e• The text of this book copmprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic.• Resourceful definitions throughout the chapters, Question Bank comprising short and essay -type questions that test basic theory and interrelationships, Exercises Corners that stimulate creative thinking, a zest for field research and application skills.\u003c\/p\u003e","brand":"S Chand Publishing","offers":[{"title":"Paperback","offer_id":46841045319831,"sku":"9788121921619","price":465.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788121921619.webp?v=1769248939","url":"https:\/\/atlanticbooks.com\/products\/services-marketing-and-management-9788121921619","provider":"Atlantic Books","version":"1.0","type":"link"}